Product Marketing Manager, Guest Management Solutions

US-NY-New York
Job ID
2017-1467
Category
Product

Overview

GMS, one of our fastest-growing products, is our CRM and marketing automation platform. GMS allows hotels to drive direct bookings and incremental revenue from their guests while providing hoteliers the ability to customize their communications to each guest in an automated fashion. The marketing functionality in addition with our strength and history in Business Intelligence position us as a leader in hospitality CRM.

The Product Manager is responsible for managing all aspects of the product strategy for the TravelClick’s Guest Management Solutions (GMS) product line, including go-to-market planning, product integration and sales enablement through various channels. This position will focus on growing the sales & revenue for this product through leadership across multiple functional teams to ensure execution is well synchronized and effective, and managing all go to market activities and sales channels to maximize sales, customer adoption and market acceptance.

Responsibilities

  • Drive product strategy – segments for focus, enhancements/development required, pricing and value proposition
  • Determine right go-to-market messaging and strategies, e.g., campaigns, pricing, bundling, sales incentives, that will ensure that products meet and exceed sales and revenue plans.
  • Lead cross functional team including sales, engineering, operations, product, and marketing to deliver against required product growth milestones and deliverables
  • Develop compelling business case for appropriate resource investment levels based on market demand, sales results and strategic goals
  • Work with subject matter experts and thought leaders to obtain positive third party validation and otherwise act as product champion and spokesperson internally and externally to positively influence customers, prospects, partners, employees and analysts.
  • Work closely with developers, strategic partners, and customers to ensure that we build products suited for the market over time
  • Ultimate accountability for product and ownership of the P&L.

Qualifications

  • Passionate about building innovative products
  • Proven ability to drive to outcomes in a rigorous, results driven environment. Ability to establish processes, create transparency via executive-level status tracking, and gain buy-in to deliver against agreed upon timeline
  • Ability to quickly analyze and synthesize information to develop actionable strategic plans and make decisions and tradeoffs optimized to meet business demands and customer needs
  • A successful history of working across the product lifecycle, including engineering, marketing, field and inside sales, enterprise/corporate sales, account management, and external sales channels.
  • Strong relationship skills, including the ability to listen to customers and sales reps, and effectively drive meetings with a diverse cross-functional business and technical audience
  • A proven track record and a solid conceptual and expert understanding of product development and product management lifecycle.
  • Some knowledge of the marketing applications space in hospitality, including specific experience with CRM, email marketing, social media and reputation management.
  • Excellent written and oral communication skills, including presenting to large, diverse audiences.
  • Excellent organizational and time management skills
  • 3-5 years experience
  • Bachelors Degree required. 

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