Enterprise Media Strategist

SG-Singapore
Job ID
2017-1649
Category
Digital Media

Overview

The Media Strategist will be in responsible for managing number of high value digital marketing campaigns.  They will be responsible for the on time launch of enterprise level accounts, the fulfillment for their entire book of accounts and identifying under-performing campaigns to analyze, create optimization strategies and implement those changes. They will be responsible for interfacing with clients as well as collaborating with internal groups to fully understand the client’s objectives and nurture a consultative relationship.

They must have an in depth understanding of the client’s property, incorporating core demographic information to maximize returns for their client base.  They will be the experts in all things digital, including Display and Paid Search.  Tactically, their day-to-day management may include A/B testing, bid management, budget fulfillment, or analysis in an effort to achieving client performance expectations.  Monitoring campaigns to flag fluctuations in delivery and performance is mandatory. A pre/post analysis is required.  The Media Strategist will also work closely with our platform providers as well as iHotelier for technical support and troubleshooting on campaigns. Providing feedback to management and other internal groups to continue to refine process is required.

The Media Strategist is also responsible for cultivating a collaborative working relationship with the existing team of Sr. Media Analysts and Media Analysts.  Mentoring support personnel is critical to the success of the group and the account.

Responsibilities

Campaign Management

  • Up-sell/Cross-sell: learn to pitch new products to existing clients and work with analysts to ensure accounts launch on time.
  • Support the renewal process working with the analysts
  • Reporting (Client deliverables, Ongoing Monitoring Report)
  • Optimization
    • Reallocation of cross-channel budgets (with ROI team recommendation)
    • Ensure all best practices are being implemented
    • Pre/Post analysis of optimization
  • Client communication:  act as the SME
  • Work with sales and account management to ensure a smooth management
  • Review optimization recommendations sent by the Media Analyst
  • Prepare and execute QBR account presentations to the clients

 

Management

  • Delegate work load to Sr. Media Analyst and Media Analysts
    • Reporting (Client deliverables, Ongoing Monitoring Report)
    • Analysis and Optimization Recommendations
    • QBR data
  • Audits (manage reports and ensure that associates are properly managing account's KPIs)
    • Ensure campaigns are running properly, implemented properly
    • Fulfillment
    • ROAS/Performance goals
  • Training
    • Campaign management proficiency across the channels
    • Client facing interaction

Qualifications

  • Bachelor’s Degree
  • A minimum of 5 years’ experience in paid search or display advertising managing client campaigns
  • Display advertising experience is a plus
  • Demonstrated ability to contribute to upfront media strategies
  • Thorough understanding of direct response marketing in the digital age and media planning
  • Proficient in MS Office, with an expertise in MS Excel and Powerpoint
  • Google Adwords Certified and Google AdPlanner 

LANGUAGES REQUIRED FOR THE POSITION:

Must be fluent in English 

 

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