• Content Marketing Manager

    Job Locations US-NY-New York
    Job ID
    2018-2011
    Category
    Other
  • Overview

    This is a new role in our organization and we are looking for a hands-on content marketer to manage the creation and distribution of compelling content and marketing.

     

    This is a critical role in a fast-paced company and requires a dynamic self-starter. We are eager to meet candidates with the smarts, communication skills and, and project management talents to create, grow and manage a library of engaging, visually appealing content.

    Responsibilities

    • Own the end-to-end process for creating and updating marketing materials, from idea genesis to writing to distribution and results tracking
    • Research, write, and edit content, including but not limited to whitepapers, blog posts, ebooks, social media posts, webinars, video scripts, infographics, emails, presentations, press releases, interactive content and web copy. Partner with product marketing and SMEs to create thought leadership that helps drive demand generation and ultimately, sales
    • Create content standards for all materials globally and ensure that all content is on brand and consistent
    • Develop and execute influencer marketing strategy
    • Manage the distribution of content domestically and internationally
    • Create promotional copy, landing pages, sales emails to push content into market.
    • Develop and manage editorial calendar
    • Measure and report on content effectiveness and optimize programs

    Qualifications

    • Bachelor’s required, emphasis on marketing, communications, journalism, or English preferred. Multilingual is a strong plus.
    • 2+ years of experience writing and creating content
    • Have an interest and preferably experience in the hospitality space
    • Be able to explain complex concepts simply
    • Knowledge of social media, SEO and SEM
    • Experience with the Adobe Creative Suite
    • Ability to prioritize multiple projects effectively and able to operate in a fast-paced, deadline-oriented environment

     

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