• GDS Media Campaign Manager (Fluent German)

    Job Locations ES-Barcelona
    Job ID
    2018-2049
    Category
    Digital Media
  • Overview

    The GDS Media Campaign Manager (GDS MCM) is a client-facing role responsible for managing the overall health of their client portfolio by focusing on maximizing ROAS for the client and maximizing TravelClick profitability, as well as to obtain the renewal signature of the existing contracts of TravelClick customers via phone/email. The GDS MCM will create a strategic media plan using TravelClick’s best in class data and be responsible for a flawless onboarding experience for clients. The GDS MCM will have excellent communication skills and be responsible for guiding the client through various milestones. This individual must have a strong understanding of marketing principles with knowledge of the Global Distribution Systems and hospitality a plus. This MCM must rely on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required.

    The GDS MCM plays a crucial role in campaign success and must have an in-depth understanding of the client’s property and marketplace to maximize returns for their client base. They will be responsible for collaborating with internal groups as well as incorporating all TravelClick products in their strategy to achieve the client’s goals and to achieve an accurate forecast. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.

    Responsibilities

    • Develop in-depth understanding of client needs and establish a cohesive, trusting relationship
    • Research and develop strategy and media plans for clients; identify target audience; recommend budgets and ideal media channels
    • Write and deliver media plans to Sales
    • Collaborate with internal partners to manage projects and pace through establishing rapport and deadlines; ensure all best practices are being implemented
    • Manage client onboarding process
    • Draft ad copy and present to client for approval
    • Initiate campaign set-up and workflow
    • Manage creative development and client approval process
    • Establish deadlines for various components in order to achieve the completed projects by designated due date
    • Ensure all new and renewal campaigns launch and quality SLAs are met
    • Reallocation of cross-channel budgets based on special requests
    • Pitch new products and increases in budget to existing clients
    • Remain up-to-date on Client/Competition/Agency/Industry business through trade publications, newspapers and web sites, and assessing the potential impact of industry events/trends on the client's business
    • Securing existing business for another term, maintain and improve current customer relationship by educating clients on enhancements to products; provide the customer with ROI analysis of the different products; prepare and present renewal authorization information in a timely manner; follow up of urgent due renewals; contact previously existing customers in order to win declined business back.
    • Assist with preparation of weekly, monthly and/or quarterly reporting. Updating of internal sales tools so as to ensure accurate information is sent forward to our customers.
    • Prepare legal documents and ensure that appropriate discounts are in place.
    • Other duties as assigned

    Qualifications

    • Bachelor’s Degree in related field of study; may include Business Administration, Marketing, Advertising, Business Intelligence, Communications
    • Minimum of 2 years of relevant media experience and/ or Inside sales or telemarketing
    • Minimum of 2 years in a client facing role, with a demonstrated passion for innovation, strategy, thinking outside of the box and establishing positive customer relationships, every time
    • Minimum 2 years of experience with successful management of projects through organization, multi-tasking, prioritization, communication, and time management skills
    • Media experience in the Hospitality industry a major advantage
    • Ability to evaluate data trends, understand and evaluate budget/results, upsells, ROAS, margins and KPIs and other numeric data effectively
    • Ability to professionally represent TravelClick at client meetings and on conference calls
    • Focused on team outcomes rather than individual success
    • Ability to effectively influence key internal partners at all levels within the organization
    • Strong copy writing skills and ability to communicate within guidelines
    • Strong focus on outcomes; has initiative to drive results for excellent campaigns
    • Big picture mindset that takes advantage of opportunities in order to help provide excellent service to clients
    • Proficient in MS Office, with an expertise in MS Excel and PowerPoint

    LANGUAGES REQUIRED FOR THE POSITION:

    Must be fluent in English and preferrably German.

     

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