The GDS Media Campaign Manager (MCM) is a client-facing role responsible for managing the overall health of their client portfolio by focusing on maximizing ROAS for the client and maximizing TravelClick profitability. The MCM will create a strategic media plan using TravelClick’s best in class data and be responsible for a flawless onboarding experience for clients. The MCM will have excellent communication skills and be responsible for guiding the client through various milestones. This individual must have a strong understanding of marketing principles with knowledge of the Global Distribution Systems and hospitality a plus. This MCM must rely on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required.
The Media Campaign Manager plays a crucial role in campaign success and must have an in-depth understanding of the client’s property and marketplace to maximize returns for their client base. They will be responsible for collaborating with internal groups as well as incorporating all TravelClick products in their strategy to achieve the client’s goals. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.
Key Performance Indicators (KPI’s) to monitor success: