The Senior Media Strategist will be in responsible for managing number of high value digital marketing campaigns. They will be responsible for the on time launch of enterprise level accounts, the fulfillment for their entire book of accounts and identifying under-performing campaigns to analyze, create optimization strategies and implement those changes. They will be responsible for interfacing with clients as well as collaborating with internal groups to fully understand the client’s objectives and nurture a consultative relationship.
They must have an in depth understanding of the client’s property, incorporating core demographic information to maximize returns for their client base. They will be the experts in all things digital, including Display and Paid Search. Tactically, their day-to-day management may include A/B testing, bid management, budget fulfillment, or analysis in an effort to achieving client performance expectations. Monitoring campaigns to flag fluctuations in delivery and performance is mandatory. A pre/post analysis is required. The Senior Media Strategist will also work closely with our platform providers as well as iHotelier for technical support and troubleshooting on campaigns. Providing feedback to management and other internal groups to continue to refine process is required.
The Senior Media Strategist is also responsible for cultivating a collaborative working relationship with the existing team of Sr. Media Analysts and Media Analysts. Mentoring support personnel is critical to the success of the group and the account.
LANGUAGES REQUIRED FOR THE POSITION:
Must be fluent in English