The Digital Media Campaign Manager (Digital MCM) is a client-facing role responsible for managing the overall health of their client portfolio by focusing on maximizing ROAS for the client and maximizing TravelClick profitability. In partnering with the Ad Operations team, they work with the client from creation of the Digital Media Plan through onboarding and launch, implementing strategy and optimizations throughout the life of the campaign. The Digital MCM will have excellent client communication skills and be responsible for guiding the client experience through various milestones. This individual must have a strong understanding of Paid Search, Paid Display, and Paid Social, relying on experience and judgment to plan and accomplish goals. A certain degree of creativity and latitude is required.
The Digital Media Campaign Manager plays a crucial role in proactive campaign management and must have an in-depth understanding of the client’s property and marketplace to maximize returns for their client base. They will be responsible for collaborating with internal groups as well as incorporating all TravelClick products (BI & Res) in the management strategy to holistically achieve the client’s goals. This individual must strive to provide the highest quality of work in the quickest, most cost-effective manner.
Key Performance Indicators (KPI’s) to monitor success: