• Digital Media Manager

    Job Locations US-FL-Orlando | US-IL-Schaumburg | US-NH-Portsmouth
    Job ID
    Digital Media
  • Overview

    As a Digital Media Manager



    You’re a digital media Jedi. And you can prove it. You have: 


    A manager’s mindset. The idea of passing down knowledge to a team of Digital Media Analysts excites you. You’re not interested in telling people what to do. You ARE all about developing the next you [while you are becoming you 3.0]. You’ll be partnering with and mentoring a team of Digital Media Analysts.  Smart young pros that will directly benefit from your tutelage and mentorship. You understand what it takes to build relationships – the kind that balance friendship and respect with the right amount of professionalism. The kind that cultivate growth, motivation, and loyalty, with the right amount of fun.

     The level of digital media knowledge that translates to confidence, but not cockiness. In other words, you really understand what you are talking about. You can communicate strategy, tactics [and know the difference between the two], concepts and performance to clients and internal stakeholders, clearly. You can take the complex and boil it down to digestible pieces of information that trigger action. You can also go toe-to-toe with the savviest of digital marketers and defend your decisions and recommendations. Understanding your audience is critical . . . but you already know that.

    Excellent paid search and paid display skills [legit, hands on, SEM wizardry skills – not just theory]. You have direct experience building out and optimizing complex, high-spend, direct response accounts/digital media campaigns. You can translate KPIs to strategy/tactics – and deliver on them.  It’s possible that you’ve found ways to modify SEM best practices and apply them to your own life. Rumor has it that you once woke up from a dream where you were falling down the consumer purchase funnel. Either way, you can walk the walk. SEM is your master skill.


    A career mindset. This role isn’t your end game. Good. We have plans for you. Show us what you can do and make good on the above. As a Digital Media Manager your individual contributions will have a high degree of business impact. Your hard work won’t go unnoticed and it will be rewarded.


    You read the official blurb up top. All true. Bottom line, as part of the TravelClick US Digital Media, Enterprise team you will be driving revenue for some of the most well-established hotel brands in the world. Our primary goal? To cut through the online clutter, identify and reach the most qualified audiences, and turn them into the most profitable bookings possible for our clients. It’s a straightforward goal, but one that requires major expertise [and technology].


    Campaign Management

    • Reporting (Client deliverables, Ongoing Monitoring Report)
    • Optimization
      • Reallocation of cross-channel budgets
      • Ensure best practices are implemented
      • Pre/Post analysis of optimization
    • Work closely with sales and account management
    • Review optimization recommendations submitted by Digital Media Analysts
    • Up/Cross-sell: learn to pitch new products to existing clients and work with the on-boarding team to ensure accounts are launched in a timely manner
    • Onboarding: Design and launch paid search and paid display campaigns
    • Media Planning: Build holistic digital marketing plans for existing and prospective clients
    • Collaborate with Digital Media Campaign Management and Digital Media Analysts on QBR activities


    • Delegate work load to Digital Media Analysts
      • Reporting
      • Recommendations for analysis and optimization
      • QBR data
    • Audits (manage reports and ensure that associates are properly managing KPIs)
      • Ensure digital media campaigns are running and implemented properly
      • Fulfillment
      • ROAS/Performance goals
    • Training
      • Digital Media Campaign management proficiency across all channels
      • Client facing etiquette and interaction

    Basic Qualifications

    Basic Qualification

    • High School Diploma/GED required
    • A minimum of 2-5 years’ experience directly managing paid search campaigns
    • Knowledge of MS Office, with an expertise in MS Excel and PowerPoint (Intermediate)
    • Experience with Google AdWords and Google Analytics

     Additional Characteristics

    • Bachelor’s Degree preferred 
    • Experience with paid display and paid social campaigns
    • Experience with digital media platforms (DoubleClick Campaign Manager, DoubleClick Bid Manager)
    • Google AdWords Certified is a plus
    • Resource and people management
    • Thorough understanding of direct response marketing in the digital age; media planning
    • Detail oriented, well organized, and ability to multi-task in a results-oriented business environment
    • Strong analytical and problem-solving skills
    • Strong communication and interpersonal skills are required


    EEO Statement

    “All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.”


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