• Campaign Coordinator, Email Marketing (Digital Alchemy)

    Job Locations US-TX-Fort Worth
    Job ID
    2018-2499
    Category
    Digital Media
  • Overview

    The Campaign Coordinator, Email Marketing will work as a part of the Digital Alchemy, a TravelClick Company team to support email marketing efforts for customers. He/she will maintain standards of excellence and be an internal representative of the digital communications department for functions as it relates to email marketing campaigns. He/she will serve as primary contacts for customers for email marketing campaigns. This person is responsible for understanding client needs, delivering solutions and maximizing revenue for the department. He/she focuses on above-average results, sets high standards for one’s performance and visibly strives for success.

    Responsibilities

    • Explanation and demonstrations of our system(s), the initiating and responding to requests from customers; collecting all pertinent information from the customer to make their email marketing campaigns as successful as possible; relaying information in customer-friendly terms with regard to scheduling and delays; and offering guidance on evolving industry standards, trends and making sure the overall campaign(s) we send meet best practice standards
    • Constant education, monitoring and absorption of new knowledge and trying to enforce them as standards in our campaigns
    • Review, text and coordinate revisions with the customer and designer, perform a final quality control check, schedule and send email marketing campaigns
    • Segment databases to ensure targeted recipients are receiving email marketing campaigns each time
    • Make sure final approval is received from all necessary parties. Follow up in a timely manner if there is a lack of response or delay in approval from the customer
    • Constant monitoring of scheduling and sending email marketing campaigns through our system(s) to make sure everything is running efficiently and troubleshooting accordingly
    • Reporting duties including but not limited to: provide reports on an as-needed basis, request special reports and manage timelines with the programming team when necessary, review said reports with properties to help them successfully shape future email marketing campaigns         
    • Extensive communication with the programming and development teams to resolve issues and understand capabilities of the system
    • Manage multiple assigned projects through to completion and on time, keeping key stakeholders aware of the project’s progression
    • Assist with determining which marketing strategies are effective and which need to be updated
    • Manage, track and report internal and external approval of all products
    • Assist in customer billing
    • Follows up until successful completion of customers’ escalations/ issues/concerns to retain customers.
    • Understands and demonstrates TravelClick’s core values.

    Basic Qualifications

    Basic Qualifications

    • Candidates must have experience in sales, email promotional marketing or related industry experience.
    • Strong communication skills at all levels and a collaborative team orientation are essential.
    • The candidate has excellent customer facing skills and is able to handle customer escalations and customer frustration. He/she is empathic and has the ability to communicate with customers and team members.
    • The candidate is computer literate, (Microsoft Office, SalesForce, etc.) and is familiar with internet technologies.
    • The candidate possesses strong interpretive skills, has a great capacity for creative problem solving and has the ability to work independently without supervision.

     

    Additional Characteristics

    • The ideal candidate has experience with the hospitality and travel industry.
    • The candidate has experience and knowledge with CAN-SPAM, CASL laws and GDPR compliance

     

     

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    EEO Statement

    “All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.”

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